50M
Collateral: Escalon
Escalon

Concept:

Straight-from-the-field flavor is what puts Escalon products above the competition. This specially created crate became the food merchandising vehicle for the Escalon sales force to present products for competitive cuttings, a reminder of superior freshness before a word was spoken.

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Escalon

Concept:

How can we add as much value to our relationships as our products do? For Escalon’s Customer Care Program, deep’s food service design group created a recipe box full of recipes and business tips as a useful, interesting way to stay top of mind.

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Perugina

Concept:

Inspired by deco artwork that helped define this Italian brand, these posters illustrate how a new dark hot cocoa from Perugina is still infused with heritage, style and quality. These food merchandising posters were also featured in Graphis.

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Torani

Concept:

We let operators experience the powerful elixir of unique beverage ideas by combining Torani and Pepsi products into the Fizzics sales kit.

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Minor's

Concept:

When the ACF’s Chef Professionalism Awards show was hosted in Las Vegas, this program showcased the chefs who were up for the award. Each chef is one of the four Kings in a deck of cards.

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Nesquik

Concept:

Chocolate milk is fun. And Nesquik is one of the best, most recognizable chocolate milk drinks around. Merchandising with bunny playfulness + big, fun words = Nesquik served here.

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Nescafé

Concept:

Yoshinoya is best known for their beef bowls, but we hoped they’d become known for their Nescafé Coffee Drinks as well. To help them along, deep’s food service design group created these fun, energetic pieces inspired by Japanese pop art.

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Nescafé

Concept:

Tabloids have a supernatural way of grabbing people’s attention. So when Blimpie decided to begin selling Nescafé Coffee Drinks, we thought that was just as newsworthy as Batboy, if not more so.

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National Pork Board

Concept:

This poster announced a recipe contest directed at restaurant owners. The similarities (creativity, spontaneity, and love of spandex) between Luchadores and entrepreneurial chefs were charmingly evident, and we used this to coax crazy pork-based recipes from them.

National Pork Board

Concept:

Salespeople sometimes have a tendency to throw away glorious food merchandising materials. The Pork Board challenged us to create a training piece that would be so wonderful and informative, their sales force would find a place for it in their hearts and on their mantels. Were the end results intentionally campy? You betcha.

Hot Pockets

Concept:

Those who love Hot Pockets know exactly what a Pepperoni Pizza Hot Pocket stuffed sandwich tastes like. But when that classic flavor was boosted with more meat and cheese, it was worth talking about in our Full of It food merchandising campaign.

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Rosati's

Concept:

Escalon, Saputo and Greco take great pride in their quality ingredients. This poster series champions the ingredients and each company’s partnership with Rosati’s.

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Otis Spunkmeyer

Concept:

Schools and other organizations get a lot of benefits with an Otis Spunkmeyer fundraiser. The program and collateral are kept pretty simple, and goodness knows it’s not hard to sell cookies.

Lamb Weston

Concept:

Beer plus apps equals a destination. With one taste of Tavern Traditions appetizers, you’re there.

Situation

Lamb Weston wanted Tavern Traditions to be positioned as a brand that sought out the perfect beer to use in its appetizer offerings.

Approach

Targeting bar and tavern operators as well as national and regional bar & grill operations, deep focused on bringing to life the proprietary handcrafted bock beer recipe and the delicious items it creates.

Results

Currently being taken into 250 top accounts on a regional basis.

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Torani

Concept:

When you hold a new product tasting event in San Diego Bay, it’s a beacon that call to invitees—The Beacon of Discovery.

Situation

Torani needed to increase their brand presence and awareness at Flavor & the Menu’s The 2009 Flavor Experience in the midst of their key competitor, Monin.

Approach

We invited attendees to see Torani as their flavor provider in a way that only Torani could. deep developed and hosted The Beacon of Discovery event to create more impact and theater around the brand.

Results

Torani gained grand exposure among operators at an event historically driven by Monin, and also made meaningful connections with several strategic key accounts.

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Otis Spunkmeyer

Concept:

What better way to capture the attention of college students than with a giant glass of milk searching for a sweet companion? See Single Milk’s story.

Situation

Otis Spunkmeyer wanted to increase penetration and awareness on college campuses in a way that would endear them to students.

Approach

To bring the Otis Spunkmeyer personality to life on college campuses, we created Single Milk, a lonely yet upbeat glass of milk who asks students to help him find someone sweet. Through live campus visits and an online presence through Single Milk’s website, Facebook and Twitter accounts, this entertaining campaign creates a cause that students can rally behind.

Results

Early indications show deeper account penetration on key campuses and an increase in overall brand awareness among students.

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